WooCommerce B2B & Wholesale: Serve Business Customers Properly
We set up wholesale and B2B functionality in your WooCommerce store — role-based pricing, minimum order quantities, and optional payment terms for business customers.
hechenbros sets up wholesale and B2B functionality in your WooCommerce store: role-based pricing, minimum order quantities, a clearly defined approval process for business customers, and pay-by-invoice where needed. Your retail business stays unaffected.
What you get
The right price for every customer group
Retail and wholesale customers automatically see the prices meant for them, with no manual reconciliation.
Fewer email inquiries
Minimum order quantities, pricing, and payment terms live directly in the store instead of being negotiated one by one.
Controlled access
Only approved business accounts see wholesale pricing, following a clearly defined approval process.
Who this is for
Stores with recurring business customers
Regular orders shouldn't need to be handled one at a time by email anymore.
Wholesalers looking to take ordering online
An existing ordering process needs to move to the web.
Stores running retail and B2B side by side
Retail and business customers need to be served differently within the same store.
Business customers often still order by email today
Many WooCommerce stores are built around retail customers even though business customers order regularly too. Without dedicated B2B logic, those inquiries land in an inbox, get priced manually, and are confirmed one at a time — an approach that stops scaling as the customer count grows.
Prices negotiated by email
Business customers ask for pricing individually instead of seeing it directly in the store.
No minimum order quantities in the store
Orders below sensible quantities get corrected after the fact instead of being prevented automatically.
Wholesale prices left unprotected
Without role-based logic, retail customers or search engines can see prices meant only for approved accounts.
Unclear payment terms
Invoice-based purchasing or payment terms can't be represented cleanly at checkout without the right logic in place.
How it works
Clarify requirements
We clarify with you whether the store needs to serve B2C and B2B in parallel, whether prices should be hidden or just discounted, and whether accounts should self-register or go through manual approval.
Set up customer roles
Roles such as Wholesale Customer or Reseller are created, each with its own pricing logic.
Configure pricing and minimums
Role-based pricing and minimum order quantities or case-pack sizes are set per product or category as needed.
Set up the approval flow
For self-registration or manual review, an application form and an approval step in wp-admin are configured, including clarifying who on your team handles approvals.
Set up payment terms, if needed
For approved accounts, pay-by-invoice can be enabled, connecting into an existing ERP integration where one already exists.
Test role and caching behavior
We test as a guest, a retail customer, and each wholesale role to confirm prices display correctly and caching never serves the wrong price to the wrong customer group.
Wholesale that works like a normal store
Instead of handling inquiries manually, your business customers order directly in the store — at the prices, quantities, and payment terms that apply to them.
Less manual price calculation
Prices are set once per role and don't need recalculating for every inquiry.
Clearly controlled access
Only vetted business customers see wholesale pricing, following a traceable approval process.
Correctly prepared for tax
VAT and reverse-charge questions are clarified with your accountant before technical work starts, never assumed.
We work through pricing logic, minimum quantities, and the approval process with you before anything gets configured.
Frequently asked
Can the same store serve retail and business customers at once?
Yes. With role-based pricing, retail customers see normal prices while approved business customers see their own wholesale prices — in the same store, with no separate installation needed.
Can wholesale prices be fully hidden?
Yes. Prices can be set up so they're only visible after logging in with an approved business account, rather than just showing a discounted version.
How does approval for new business customers work?
Either through self-registration followed by manual review, or fully manual approval by your team, depending on what you prefer. We clarify beforehand who on your team is responsible for approvals.
Can minimum order quantities be set?
Yes, per product or store-wide, including case-pack sizes if your catalog requires it.
Is pay-by-invoice possible?
Yes, invoice-based purchasing can be set up for approved business customers. If an ERP integration already exists, we check whether invoicing can reasonably connect into it.
How do you prevent wholesale prices from leaking to retail customers?
We specifically test whether page caching accidentally serves role-based prices to the wrong visitor group — a known but easy-to-miss failure mode that we check for by default.
Are hidden prices also protected from search engines?
Yes, if desired we make sure gated pages aren't indexed, so wholesale prices can't be found through a Google search.
Who handles the tax treatment of B2B orders?
The correct VAT or reverse-charge treatment has to be confirmed with your accountant. We don't implement tax logic that hasn't been confirmed beforehand.
Can a quote-request flow be set up instead of direct purchase?
Yes. For products where customers expect a quote rather than an instant purchase, we can set up a request flow that generates an inquiry instead of a direct order.
Make your store ready for wholesale
We set up role-based pricing, minimum order quantities, and payment terms for your business customers where needed — kept cleanly separate from your retail business.
